Meta expands Muse AI to small businesses with new app integrations
The update includes access to 09 productivity apps, raising privacy concerns. Meta claims data exports do not compromise user information. The feature is still in development.

Meta has expanded its Muse AI agent to small businesses, introducing new app integrations aimed at streamlining tasks like email management and online shopping. The update, announced in a blog post, highlights Muse’s ability to connect with productivity tools, positioning it as a potential boon for business efficiency. However, the expansion has sparked questions about data security and user trust, particularly after previous incidents involving data mishandling.
The new feature is part of Meta’s ongoing efforts to refine Muse, which was initially introduced as a personal assistant. The company has been working to improve the AI’s capabilities, including its ability to interact with external services. While Meta emphasizes that the agent is designed to be helpful, critics have raised concerns about the potential risks of granting an AI access to personal and business data.
Meta claims that exporting virtual machine data does not provide users with privileged access to its infrastructure or other people’s information. This assertion comes from a statement by Meta spokesperson Daniel Roberts, who addressed concerns about data privacy. However, the company has faced scrutiny over past incidents, including one where Muse AI sent a YouTuber’s address to a stranger, highlighting ongoing security challenges.
The expansion of Muse AI raises broader questions about the cost, lock-in, and governance implications for businesses adopting the technology. Companies considering integration must weigh the benefits of increased automation against potential risks, including data exposure and dependency on Meta’s platform. Market reactions have been mixed, with some viewing the update as a step forward in AI assistance, while others remain cautious about the long-term consequences.
As Muse continues to evolve, Meta faces the challenge of addressing privacy concerns while expanding its AI agent’s capabilities. The company has acknowledged the need for further improvements and has indicated that more updates are expected later this year. For now, the focus remains on refining the technology and ensuring it meets the needs of both individual users and businesses.