ChatGPT now enables virtual clothing try-ons for online shoppers
The feature leverages the ChatGPT Images 2.5 model, which OpenAI claims produces more natural results. The update follows a pivot from an earlier instant checkout feature in 2026.
OpenAI has introduced new shopping features that allow users to virtually try on clothing and accessories through its ChatGPT platform. This marks the company's latest attempt to integrate AI into the consumer shopping experience, following a previous pivot in 2026 from an instant checkout feature.
The virtual try-on functionality is part of a broader effort by OpenAI to expand ChatGPT's capabilities beyond its traditional role as a conversational assistant. The company has also introduced a new favoriting function that enables users to save products for later reference, enhancing the overall shopping experience.
OpenAI claims that the new features are powered by the ChatGPT Images 2.5 model, which it asserts produces more natural and realistic results compared to earlier versions. This advancement is expected to improve user engagement and satisfaction with the virtual try-on experience.
The integration of AI into the shopping process may lead to increased reliance on AI tools for consumer decision-making. This could result in higher costs for businesses that adopt such technologies, potential vendor lock-in with AI providers, and new governance challenges around data privacy and algorithmic bias.
Despite the advancements, the feature is still in its early stages, and OpenAI has acknowledged that further refinements are needed. The company remains committed to iterating on the technology, with ongoing testing and feedback from users shaping the future of the feature.