Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India

Google has initiated a test allowing shoppers in India to purchase products from Walmart-owned Flipkart directly through its Gemini and AI Mode platforms. This marks a significant step in Google’s effort to transition AI from a tool for product discovery to one that facilitates transactions. The test involves a 'Buy' button appearing on select Flipkart product listings within Gemini and AI Mode, enabling users to complete purchases without leaving the AI interface.

The initiative is part of Google's broader strategy to enhance its AI services by incorporating commerce functionalities. This move comes as competitors like OpenAI are also exploring similar capabilities, as reported in a TechCrunch article from October 2025. The test is currently limited to a small group of users in India, with the company planning to expand the feature globally by 2025.

In 2025, Google and other major players in the AI space are actively working on integrating commerce capabilities into their AI offerings. This includes initiatives such as the Universal Commerce Protocol (UCP), introduced in early 2026 as an open standard designed to let AI agents facilitate transactions. These developments indicate a growing trend in the industry to leverage AI for e-commerce purposes.

In India, the integration of Flipkart into Google's AI platforms could significantly impact the e-commerce landscape. Indian consumers may benefit from a more seamless shopping experience, while local retailers might face increased competition. The move could also influence how Indian regulators approach AI-driven commerce, potentially leading to new policies or guidelines to ensure consumer protection and fair market practices.

The test is still in its early stages, with Google continuing to refine the feature based on user feedback and performance data. As the feature evolves, it may be rolled out to more users in India and eventually expanded to other markets. The success of this initiative could shape the future of AI-driven commerce, influencing how major tech companies approach integrating transactional capabilities into their AI tools.