Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset, part of an effort to focus on new devices and artificial intelligence. The company is also laying off employees in its Intelligent Systems Experience, a team within its software engineering organization responsible for some of the AI features on its devices, according to people with knowledge of the matter.

The restructuring is reportedly part of a broader shift in Apple’s priorities, emphasizing new product development and AI capabilities over existing platforms. This includes a reduction in workforce for the Vision Pro team, which was previously focused on immersive video and gaming experiences. The changes signal a strategic realignment as the company prepares for future product launches.

According to reports, the cuts affect more than 200 people, with about 100 positions eliminated from the Vision Pro organization and another 100 from the Siri and software teams. The company is still considering a new Vision Pro model for release as early as the end of 2028, according to Bloomberg News. This indicates that Apple is streamlining its operations to prioritize upcoming projects.

The layoffs may have broader implications for the tech industry, particularly in terms of workforce dynamics and investment in AI and immersive technologies. Companies may reassess their own strategies in response to Apple’s moves, potentially affecting hiring practices, project timelines, and vendor relationships. The shift could also influence market expectations for future product releases and AI integration.

The situation remains fluid, with ongoing developments likely to shape the final outcome. While the immediate impact is focused on internal restructuring, the long-term consequences could extend to industry trends, innovation trajectories, and competitive positioning among tech firms.