Beijing has directed companies offering AI companion apps to stop creating chatbots that encourage emotional attachment. The measure is part of a broader effort to address China’s declining birth rate, which has reached a record low. The regulation, known as the Interim Measures for the Administration of AI Anthropomorphic Interactive Services, took effect on July 15 and applies to platforms such as ByteDance’s Talkie.

The rules are part of a multi-agency effort involving the Cyberspace Administration, the National Development and Reform Commission, and the Ministry of Public Security. The goal is to redirect public attention toward human relationships and increase birth rates. The regulation also seeks to prevent AI from becoming a substitute for human interaction, which could exacerbate demographic challenges.

According to a report by The Wall Street Journal, the Chinese government is concerned about the emotional impact of AI companions on the population. Matt Sheehan, a researcher at the Carnegie Endowment for International Peace, noted that authorities are wary of a large portion of the population forming deep emotional relationships with chatbots. This concern is reflected in the strict guidelines now in place for AI companion apps.

The regulation is expected to increase compliance costs for tech firms and may limit innovation in AI companion technologies. Companies may face governance challenges as they navigate new restrictions on AI interactions. Market reactions suggest uncertainty, with some firms reassessing their strategies in light of the new rules.

The regulation remains a developing policy, with its long-term impact on AI development and societal behavior yet to be fully understood. As the policy evolves, it will likely influence how AI is designed and deployed in China, with potential ripple effects on global AI trends.